His other other other brother didn't really have a region to have dominion over. #EverythingsTakenGuys
Note: He was dating Persephone (who later married Hades and ruled the underworld with him) for a while and she was like “So snake throwing is it? Yeah, that's nice but like what else? Can we like make them do things for us or direct them to gather on the outskirts of town and intertwine into a huge Mega-snake and destroy cities or anything cool?”... They decided to see other people shortly after that.